Branding & Digital Marketing Assistant

A leading Life Insurance Company invites applications from qualified and highly motivated candidates for the following post.

Position: Branding & Digital Marketing (Senior Officer Assistant/Assistant Admin Manager)

Job Location: Head office

Key Responsibilities

Brand Strategy & Storytelling

• Understand customer behavior and translate insights into compelling brand narratives and creative storytelling
• Oversee brand positioning, partnerships, and ensure consistent visual and communication identity across all channels.

Content & Creative Development

• Write and oversee ad copies, campaign creatives, reels, and insurance awareness content
• Lead creation of podcasts, videos, webinars, and educational content, de-veloped in-house or through agency partners.

Digital & Performance Marketing

• Plan, manage, and optimize multi-channel campaigns across website, Meta, Google, YouTube, LinkedIn, TikTok, WhatsApp, Viber, email, influencers, and their relevant platforms
• Track and analyze campaign performance to improve Return on Ad Spen d (ROAS), engagement, retention, and customer lifetime value (LTV).

Team & Stakeholder Management

• Build, mentor, and lead a small, high-performance marketing team
• Coordinate effectively with creative, media, digital agencies, and internal stakeholders
• Ensure marketing activities comply with regulatory and internal guidelines
• Work closely with sales and marketing teams to convert leads into long-term clients

Requirements & Skills

• Bachelor's/Master's in Marketing, Business, Finance, or related field
• 4-8 years of experience in brand, marketing, or performance marketing (financial services preferred)
• Strong creative, analytical, and execution capabilities
• Proven ability to manage campaigns, events, teams, and partners in a regulated environment.

Services and Remuneration: As per Company's Rule.

How to Apply: Interested candidates are requested to submit their applications addressed to the Company, marked confidential along with 2 passport sized photos, job position and the notarized copies of academic certificates and testimonials in an email address: vacancy@nationallife.com.np within 7 days of this notice.

Only shortlisted candidates shall be called for interview. The company reserves the right to reject any/all applications without assigning any reason whatsoever.